Since 2010, PARC Communications has been involved in organizing events for the EU Delegation in the Republic of Moldova on the occasion of Europe Day celebration. The agency has worked on this project for about 7 years as part of the annual “Visibility of EU and EU assistance” projects.

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Task:

Develop an annual strategy and creative concept and organize large-scale events and communication campaigns on the occasion of Europe Day in the Republic of Moldova with wide public involvement, EU country representatives, EU projects, central and local authorities.

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Challenge:

Organise interaction with all involved parties and event participants, develop and provide all required materials and infrastructure within a short timeframe.

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Resolution:

Each year, the agency has developed a creative concept for communication and activities of the European villages, based on thematic branding and the EU message for the current year. The agency also selected additional topics relevant for communication, for example, in 2018, the Alley of Human Rights was organized.

• European villages were organized in different cities of the Republic of Moldova – annually in Chisinau and in one of the major cities. In 2018 – additionaly in 6 cities of Moldova;

• European Culture festivals were held at the beginning in cinemas, and in the last three years – in the format of openair in Central Park;

• Reception Information Days were organized for 500-800 guests;

• For four years, football tournaments have been organized for the EU and Eastern Partnership country representatives.

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Result:

By organizing annual celebrations of Europe Day, the European Union involves in direct communication an increasing number of people in various cities of Moldova. In 2018, at least 40 thousand people attended events in 8 cities. The number of participants is also constantly growing – about 40 current EU projects, 24 embassies of Eastern Partnership and EU member states, as well as EU projects implemented by 12 government agencies and ministries were presented.