Velohora Festival is the biggest bike event held annually in Moldova. Event organizer is the natural mineral water Gura Cainarului. In 2016, the race was attended by 14 thousand people. At the first festival in 2009 – about 1500. For the first time this year, Velohora festival lasted for two days, 350 artists have performed on stage and 130 craftsmen have exhibited. The celebration was filled with national color theme of the festival «roam fairytale world with your bike”. Each received a Velohora shirt and at the end of the race everybody participated in a raffle. 15 lucky people have won an exclusive Velohora bike and other prizes from festival partners.

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PR-agency PARC Communications took over the development and coordination of the campaign and organisation of the information campaign since 2009.