Communication Campaign Update Moldova, aimed at improving the business environment in the Republic of Moldova, was organized in collaboration with PARC Communications and Casa Imago. The campaign was carried out with USAID BRITE financial support and promoted six reforms aimed at reducing the costs and risks of doing business in Moldova. 

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Solution:

• To inform businesses and other stakeholders have developed a site

• Video advertising on TV, social media, banner and outdoor advertising were involved

• 10 media partners prepared analytical materials, talk shows, and the investigation of each reform

• Public debates and presentations were also organised in Chisinau and other Moldovan cities

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Result:

After a communication campaign and active involvement of business, four reforms were adopted by the Government and Parliament of the Republic of Moldova, one reform was submitted to the search for a technical solution, and a Guide for the Protection of Entrepreneurs was issued.