Moldo-German company Südzucker Moldova, the leader of the sugar market of Moldova, has been working with the PR agency PARC Communications since 2004.

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Task:

Develop, promote and update the corporate image of the company. To promote the formation of constructive relations with all stakeholders.

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Challenge:

The sugar market in the Republic of Moldova, as in most other countries, operates in a protected mode, which regularly causes other players to attempt to influence the framework conditions through negative media.

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Resolution:

The Agency annually updates the stakeholder map, as well as organizes continuous monitoring and analysis of reputational risks, and based on it develops and implements long-term and short-term PR strategies with the integration of all available channels and communication tools.

• The agency serves as the company’s press office, has engaged some of the media outlets that are spreading information on the sugar beet subject;

• The agency regularly organizes press tours and tours for consumers, presentations and open days at the company’s factories;

• The Agency has established a system and manages internal PR, issues a corporate newsletter;

• The Agency organizes corporate events for employees and company partners;

• The Agency provides PR support for the company’s trademarks: Domnita, Cinci Inimioare, Dalba;

 

Result:

The consistent positioning of Südzucker Moldova, as a European company, which forms a whole industry in Moldova, as well as constant monitoring and response to crisis situations, has created a sustainable reputation for the company and achieved fair framework conditions for the country’s sugar-beet industry.