Integrating PR into marketing
Brands are under the magnifying glass every day, and their visibility has become even greater under the influence of new channels of communication. Today there are no more brands without a Facebook or Instagram account, and the numbers from the statistics are not the only way to assess their impact on their audience. Here comes the role of PR, which creates a simple and friendly atmosphere for communication that will make marketing messages more accessible and more attractive to consumers.
In close cooperation with marketers, we will create the most effective tools and platforms for communication:
-
Brand reputation management – brand content concept | message map | working with online and offline reputation | real-time interaction | prompt response to negative | mediation in conflicts
-
Brand community creation – keeping communities in social media | creative content | event development | offline with consumers
-
Brand Interaction with Influencers – audit of micro and macro influencers | influencer map | building long-term relationships | affiliate programs
-
Digital content development – for social networks | sites and landing pages | and other online resources | production and advertising | blogging
Domnița
