Integrating PR into Marketing
Trust strengthens the effectiveness of promotion.
PR creates the context and meaning that make marketing communication more consistent and persuasive. In close collaboration with the marketing team, we develop solutions that integrate reputation, content and promotion into a unified system.
Brand Reputation Management
Brand content concept · message architecture · online and offline reputation management · real-time interaction · handling negative feedback · communication support in sensitive situations
Building Brand Communities
Development of social media communities · content strategy · event and activation concepts · offline engagement with audiences
Influencer Engagement
Audit of micro- and macro-influencers · mapping relevant opinion leaders · building long-term relationships · partnership programmes
Digital Content Development
Content for social media · websites and landing pages · digital platforms · advertising production and placement · corporate blog development
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